FILL OUT INQUIRY FORM
TICK SERVICES
BRAND IDENTITY & MESSAGING
DECIDING BUDGETS & GROWTH TARGETS
TARGETING AUDIENCE
CHANNEL MAINTENANCE
HOW IT WORKS
FILL OUT INQUIRY FORM
TICK SERVICES
BRAND IDENTITY & MESSAGING
DECIDING BUDGETS & GROWTH TARGETS
TARGETING AUDIENCE
CHANNEL MAINTENANCE
6-Step Process to Success
After your initial consultation RFQ Form, ZPL will have a general idea of your company’s needs. We’ll analyze your company’s current infrastructure (for example website(s), social media, etc) and SWOT analysis. If you currently do not have an in-depth analysis, ZPL can prepare a SWOT Analysis for you.
Once you’ve retained ZPL as a partner in taking your brand global, we’ll create a game plan together. Our plan will define and prioritize your key target markets, and create a road-map to realize market domination. Our plan can include both your team and ours working together, or, ZPL can provide a full turn-key solution.
ZPL has streamlined the globalization process into six simple steps:
Step 1 - Defining Brand Identity & Strategy
Following your brand’s vision, we will draw up a game plan for short-term and long-term strategies.
Step 2 - Setting Growth Targets & Marketing Budget
You and ZPL will define realistic growth target goals according to current & proposed marketing budgets and project deadlines. Learn more about importance of having a sufficient marketing budget (link to marketing budget).
Step 3 - Lead & Traffic Generation
Work begins! Whether you use your own in-house marketing team, or bring ZPL marketing specialists onboard, the countdown to growth deadlines begins. ZPL and your team will be able to analyze results in real-time and with quarterly reports.
If you are not signed up for one of ZPL’s monthly packages or consulting services, you will need to update your channels daily by yourself. Content is king so we recommend updating your marketing channels at least once a day.
Step 4 - Growth & Maintenance
We will periodically analyze to make sure your growth projections are on target. We may need to adjust certain components of your plan according to the results. You can either upgrade or downgrade your ZPL services according to your satisfaction with the results. We recommend a period of 3-6 months of generation before analyzing results. This is because search engines update rankings around once every three months.
Step 5 - Evaluating ROI & Results
While we will be able to view real-time Google analytics, we will have a quarterly report after every 3 months. After a 6-12 months we will be able to see your performance versus short-term and long-term results.
Step 6 - Re-Investing ROI
Re-invest ROI into more marketing and infrastructure building. After your first calendar year, you will be able to re-invest your profits from increased sales into more a more aggressive growth plan. Whether or you explore more ZPL services or try new ways of advertising, re-investing profits into marketing will help to retain and grow your brand’s customer base. Depending on your industry, it is normal to re-invest 10-30% of profits into marketing. In today’s ever-changing global market, it is pertinent to stay ahead of the latest trends and developments. “Re-invest ROI into more marketing and infrastructure building. After your first calendar year, you will be able to re-invest your profits from increased sales into more a more aggressive growth plan.
Whether or you explore more ZPL services or try new ways of advertising, re-investing profits into marketing will help to retain and grow your brand’s customer base.
Depending on your industry, it is normal to re-invest 10-30% of profits into marketing. In today’s ever-changing global market, it is pertinent to stay ahead of the latest trends and developments.
Request a call back.
Would you like to speak to one of our financial advisers over the phone?
Just submit your details and we’ll be in touch shortly.
You can also email us if you would prefer.
Get Started Today
Submit Request for Quote (RFQ) for obligation-free project consultation and estimate.
Why Choose IG8?
Rapid Quoting
Get free DFM (Design for Manufacturability) in China feedback, lead times and pricing quickly. All quotes and project feedback are obligation free.
No Minimums
Eliminate overstocking risks. Order only as much as needed. On-demand manufacturing means you increase order quantity when needed.
Fast Turnaround
We can choose from multiple tiers of production times. We can meet almost any rapid prototype or production deadline you may have.
Quality Guaranteed
We use only fully vetted manufacturing facilities that meet our internal compliance requirements and provide competitive pricing.
Get In Touch or Get A Quote
Email: sales@ig8.com
Please place file(s) for transfer in the same folder and ZIP or RAR before attaching. Larger attachments can take a few minutes to transfer depending on your local internet speed. For attachments over 20MB, click WeTransfer and send to sales@ig8.com.
