Following your brand’s vision, we will draw up a game plan for short-term and long-term strategies.

You and ZPL will define realistic growth target goals according to current & proposed marketing budgets and project deadlines. Learn more about importance of having a sufficient marketing budget (link to marketing budget).

Work begins! Whether you use your own in-house marketing team, or bring ZPL marketing specialists onboard, the countdown to growth deadlines begins. ZPL and your team will be able to analyze results in real-time and with quarterly reports.

If you are not signed up for one of ZPL’s monthly packages or consulting services, you will need to update your channels daily by yourself. Content is king so we recommend updating your marketing channels at least once a day.

We will periodically analyze to make sure your growth projections are on target. We may need to adjust certain components of your plan according to the results. You can either upgrade or downgrade your ZPL services according to your satisfaction with the results. We recommend a period of 3-6 months of generation before analyzing results. This is because search engines update rankings around once every three months.

While we will be able to view real-time Google analytics, we will have a quarterly report after every 3 months. After a 6-12 months we will be able to see your performance versus short-term and long-term results.

Re-invest ROI into more marketing and infrastructure building. After your first calendar year, you will be able to re-invest your profits from increased sales into more a more aggressive growth plan. Whether or you explore more ZPL services or try new ways of advertising, re-investing profits into marketing will help to retain and grow your brand’s customer base. Depending on your industry, it is normal to re-invest 10-30% of profits into marketing. In today’s ever-changing global market, it is pertinent to stay ahead of the latest trends and developments. “Re-invest ROI into more marketing and infrastructure building. After your first calendar year, you will be able to re-invest your profits from increased sales into more a more aggressive growth plan.

Whether or you explore more ZPL services or try new ways of advertising, re-investing profits into marketing will help to retain and grow your brand’s customer base.

Depending on your industry, it is normal to re-invest 10-30% of profits into marketing. In today’s ever-changing global market, it is pertinent to stay ahead of the latest trends and developments.